Wikinomics: How Mass Collaboration Changes Everything

Front Cover
Penguin, 2008 - Business & Economics - 351 pages
43 Reviews
An updated edition of the national bestseller?now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

  

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LibraryThing Review

User Review  - thebradking - LibraryThing

I'd been looking forward to reading this but compared to other books in this genre, it's largely a rehash -- and not even a very good one. Groundswell, for one, pulls this type of writing off better. Read full review

Review: Wikinomics: How Mass Collaboration Changes Everything

User Review  - Jeff Suwak - Goodreads

Upon starting the book, I probably would have given it a four star rating. It was thought provoking, and I devoured the first hundred or so pages. After that, things started to drag. First of all, the ... Read full review

Contents

Wikinomics
7
The Perfect Storm
34
The Peer Pioneers
65
Ideagoras
97
The Prosumers
124
The New Alexandrians
151
Platforms for Participation
183
The Global Plant Floor
213
The Wiki Workplace
239
Collaborative Minds
268
Enterprise 20
288
Acknowledgments
317
Notes
321
Index
341
Copyright

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About the author (2008)

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.

Bibliographic information