Grown Up Digital: How the Net Generation is Changing Your World (Google eBook)

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McGraw Hill Professional, Oct 3, 2008 - Business & Economics - 384 pages
52 Reviews

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST

The Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:

  • How the brain of the Net Generation processes information
  • Seven ways to attract and engage young talent in the workforce
  • Seven guidelines for educators to tap the Net Gen potential
  • Parenting 2.0: There's no place like the new home
  • Citizen Net: How young people and the Internet are transforming democracy

Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.

  

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Review: Grown Up Digital: How the Net Generation Is Changing Your World

User Review  - Shelly - Goodreads

Even though I am part of the Net Generation, I've always been a little cynical when it comes to allow children and youth spend so much time on the internet or playing video games. I've been really ... Read full review

Review: Grown Up Digital: How the Net Generation is Changing Your World

User Review  - Serge Boucher - Goodreads

Very useful if you need to work with, teach or market to the internet generation, and a great feel-good read if you're one of them. Read full review

All 11 reviews »

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Contents

MEET THE NET
1
The Net Generation Brain
97
Rethinking Talent
149
NFluence Networks
185
No Place Like
226
TRANSFORMING SOCIETY
243
185
362
Copyright

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About the author (2008)

Don Tapscott is Chairman of the nGenera Innovation Network and an adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. He is an international bestselling author or coauthor of eleven books, including Wikinomics, Paradigm Shift, and The Digital Economy. Link in with the net generation at grownupdigital.com.

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