Grown Up Digital: How the Net Generation is Changing Your World (Google eBook)
SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST
The Net Generation Has Arrived.
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer: This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
What people are saying - Write a review
Review: Grown Up Digital: How the Net Generation Is Changing Your WorldUser Review - Shelly - Goodreads
Even though I am part of the Net Generation, I've always been a little cynical when it comes to allow children and youth spend so much time on the internet or playing video games. I've been really ... Read full review
Review: Grown Up Digital: How the Net Generation Is Changing Your WorldUser Review - Alanna King - Goodreads
I'm so glad that Don Tapscott is Canadian. Knowing that he's a local expert and is so prescient in his thinking made this book an even more enjoyable read. I actually listened to it on audiobook ... Read full review