The Sales Promotion Handbook

Front Cover
John Cameron Aspley
Dartnell, 1954 - Marketing - 1104 pages

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Contents

SALES PROMOTION TODAY
21
NEW BUSINESS DEVELOPMENT
40
SALES PROMOTION ORGANIZATION
49
Copyright

41 other sections not shown

Common terms and phrases

advertising agency agent ally Annu booklet buyers campaign cards catalog cent chain stores Chicago color company's consumer contest copy cost coupon customers dealers demonstration direct mail Directory display distribution distributors effective Electric envelope equipment executive give halftone home office idea Illinois important industry interest jobbers letter Lever Brothers magazine mailing list manual manufacturer material meeting merchandise merchant method Mfrs Monthly names national advertising newspaper offer operation package paper personnel portfolio premium presentation printed prizes problem profit prospect purchase radio retail sales manager salesmen salespeople samples Scott Paper Company selling sheets sold specialties Street Street Chicago sumer supply Swift & Company talk territory tion trade usually Week National wholesalers WIBW window X X X York

Bibliographic information

TitleThe Sales Promotion Handbook
A Dartnell handbook for sales and advertising executives
EditorJohn Cameron Aspley
Edition2, revised
PublisherDartnell, 1954
Original fromthe University of California
DigitizedOct 5, 2007
Length1104 pages
  
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