The Hidden Persuaders

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Penguin Books, 1991 - Business & Economics - 247 pages
13 Reviews
The first book to expose how advertising and media attempts to control our thoughts and desires.

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Review: The Hidden Persuaders

User Review  - Chad - Goodreads

It's a bit outdated at this point (written in the 1950s), but describes the beginning use of psychological research in marketing and advertising. Read full review

Review: The Hidden Persuaders

User Review  - Serenity - Goodreads

A bit of a slow start. First 50 pages I wondered if I was going to enjoy it. One off the David Bowie 100 fave books list. Once I got into it, I enjoyed it. If Packard was worried about how advertisers ... Read full review

Contents

An Introduction for the 1980s
9
The Depth Approach
11
PERSUADING US AS CONSUMERS 2 The Trouble with People
17
Copyright

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