The Hidden Persuaders

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Penguin Books, 1991 - Business & Economics - 247 pages
19 Reviews
The first book to expose how advertising and media attempts to control our thoughts and desires.

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Review: The Hidden Persuaders

User Review  - Chad - Goodreads

It's a bit outdated at this point (written in the 1950s), but describes the beginning use of psychological research in marketing and advertising. Read full review

Review: The Hidden Persuaders

User Review  - Niloy Mitra - Goodreads

Surprisingly good book. Well ahead of its times. Shocking good and insightful, though lacking any rigor. 'At times it is pleasanter or easier to be nonlogical.' Read full review

Contents

An Introduction for the 1980s
9
The Depth Approach
11
PERSUADING US AS CONSUMERS 2 The Trouble with People
17
Copyright

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