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advertising Associates U.S.A. base coat basic bottle Canada Dry carton cellulose cellulose acetate chemical closures colour scheme common containers contents cork cost decoration Derek Mills Design Research Unit display face dummy enamel ensure Eric Fraser etched film finished working drawings flat folding glass half-tone heat heat-sealed illustrated inch industries injection moulded Jesse Collins John Courage Kenneth Lamble labels letter letterforms lithography m.s.i.a. Great Britain machine manufacturer mark mechanical metal methods Milner Gray Mitre mould normal original pack package design packaging materials paper parison photographic plastic plate polythene polyvinyl chloride production line proposed quantities range Raymond Loewy reproduction retail rigid serif shape sheet Silk-screen standard style suitable surface thermoplastics thermoset tin printing tion tone tool trade-mark transparent treatment tube type faces usually varnish VITREOUS ENAMEL W. M. de Majo wrapping