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Can We Do That!:

Outrageous PR Stunts That Work -- And Why Your Company Needs Them (Google eBook)
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John Wiley & Sons, Jan 14, 2011 - Business & Economics - 211 pages
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
  

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Selected pages

Contents

PR Basics
Coming Up with the OfftheWall Idea and Making It Stick
Coming Up with and Implementing the Big IdeaPart
Coming Up with and Implementing the Big IdeaPart
Coming Up with and Implementing the Big IdeaPart Three
Coming Up with and Implementing the Big Idea and What Happens
What Happens When You Lose Your Voice?
You Dont Have to Run Over Someone to Get Press
What Happens When Your Perfectly ThoughtOut Plan Hits a Snag?
Putting It All Together
The Resources Section
WANT TO TALK TO YOU NOW
Copyright

Common terms and phrases

Acme Company Acme Corporation agency AirTroductions asking baboon basic Bloglines blogs brainstorming buddy BusinessWeek CHAPTER City client comes course coverage creative crisis management domain name dotcom boom editor employees event exciting figure free domain free domain name friends Frontier Media Geek Factory give going Google happen happy hire Honda Civic hour jump karma keep kids knew knitting Lisa Loeb little bit look minutes MSNBC NASCAR never Oscar Meyer person pitch plane PR firm press release promotion publicists RegisterFree.com remember reporter Rule Shankman skydiving Skype someone spectacular started Stopper story stunt super-creative idea sure sushi talk tell there's things thought told turn walk wasabi WebDive week what's Yarn Bus Yoo-hoo York

About the author (2011)

Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.

Bibliographic information

QR code for Can We Do That!
TitleCan We Do That!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
AuthorPeter Shankman
PublisherJohn Wiley & Sons, 2011
ISBN111804469X, 9781118044698
Length211 pages
Subjects › 

Business & Economics / Public Relations
  
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