The Power of Persuasion: How We're Bought and Sold

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John Wiley & Sons, Feb 21, 2003 - Psychology - 278 pages
9 Reviews
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org

"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail

"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal

"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
  

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Review: The Power of Persuasion: How We're Bought and Sold

User Review  - Marian Deegan - Goodreads

As one who works in advertising, is ever attempting to hone critical thinking skills, and has been *repeatedly* snagged by those vexing email cons, I found this book compulsively readable. Levine is a ... Read full review

Review: The Power of Persuasion: How We're Bought and Sold

User Review  - Philski - Goodreads

It was good and stands on its own but I found Robert Cialdini's "Influence: The Psychology of Persuasion" more interesting and useful (and Cialdini's work is cited frequently by Levine) The pull to ... Read full review

Contents

THREE
65
FOUR
91
2 + 2
113
SEVEN
159
EIGHT
187
NINE
209
Notes
245
Index
267
Copyright

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About the author (2003)

ROBERT LEVINE is Professor and former chairperson of the psychology department at California State University, Fresno. He is the author of the award-winning book A Geography of Time, which has been translated into six languages. Dr. Levine has published articles in Psychology Today, Discover, American Demographics, the New York Times, Utne Reader, and American Scientist. He has received awards for his teaching, research, and writing, including being named California State’s "Outstanding Professor." Dr. Levine serves on boards of professional organizations in the United States, Germany, and Taiwan.

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