books.google.com - The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this...http://books.google.com/books/about/Advertising_Management.html?id=DgVxuvZvAqUC&utm_source=gb-gplus-shareAdvertising Management
