Converging Media: An Introduction to Mass Communication
Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.
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Looking Back and Moving Forward
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