Converging Media: An Introduction to Mass Communication
Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.
38 pages matching screen in this book
Results 1-3 of 38
What people are saying - Write a review
We haven't found any reviews in the usual places.
Looking Back and Moving Forward
47 other sections not shown
advertising African American American AOL Time Warner audience audio broadcast cable cable television century changes channels commercial convergence corporate costs coverage created critical cultural device digital age digital media digital watermarks DirecTV Disney distribution e-mail early effects electronic program guide entertainment ethical example film function groups Hallmark Channel Hays Code images important interactive Internet issues journalism journalists KaZaA magazines marketing mass communication mass media media companies media content media grammar media literacy media organizations medium messages million motion pictures movie Napster newspapers online media paper percent photographs political popular print media production programming public relations published radio stations Retrieved revenues role satellite screen society sources storage stories studies television theaters tion types United user interface Viacom viewers Warner watch York