POP!: Create the Perfect Pitch, Title, and Tagline for Anything (Google eBook)
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
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Review: POP!: Create the Perfect Pitch, Title, and Tagline for AnythingUser Review - Lauren - Goodreads
Had some good insights and ideas, mostly just to help you know where to start or what to be thinking about when brainstorming titles. However, Sam Horn sure loves puns. Almost all of her favorite ... Read full review
Review: POP!: Create the Perfect Pitch, Title, and Tagline for AnythingUser Review - Heather Delia - Goodreads
As a PR professional, I found this book to be full of gimmicks and "tricks" and found the ideas to be very elementary. Nobody wants to be tricked and without substance behind a product or service, no tagline or gimmick is going to do any long-term good. Read full review
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