Now All We Need Is a Title: Famous Book Titles and How They Got That Way

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W. W. Norton & Company, 1996 - Business & Economics - 127 pages
Andr Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, "Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich." It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: "I'm trying to think of a good title for you to want me to change."

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Contents

Section 1
5
Section 2
9
Section 3
15
Section 4
29
Section 5
58
Section 6
61
Section 7
91
Section 8
101
Section 9
103
Section 10
118
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About the author (1996)

André Bernard is the trade publisher of Harcourt, a regular columnist for The American Scholar, and the author of Now All We Need Is a Title.

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