Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Google eBook)

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John Wiley and Sons, Feb 14, 2011 - Computers - 456 pages
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Get the most out of Google's trifecta of tools and optimize yourWeb presence!

Savvy marketers are always searching for new ways to attract andkeep online customers. Google’s array of online tools plusthe techniques and tips in this expert guide help you unlock themystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and WebsiteOptimizer—and then discover how to use this powerful trifectatogether to help you track, extract, and analyze data and makenecessary changes. Topics include cost-per-click advertising,conversion tracking, how to apply what you’re learning, andmuch more.

  • Brings you up to speed on Google AdWords, Analytics, andWebsite Optimizer
  • Shows how to use each tool individually—and then togetheras a powerful trio to track, analyze, and optimize your Webpresence
  • Topics include the basics of CPC (cost per click) and how touse Google's Ad Planner, the AdWords Editor, and conversiontracking
  • Covers how to install tracking code in your Web site, whatreports are available and how to use them, testing, applying whatyou learn, and much more

Start increasing ROI, online sales, and web site traffic qualitywith Google tools and the insights and techniques in this expertguide.

  

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Review: Your Google Game Plan for Success: Increasing Your Web Presence with Google Adwords, Analytics and Website Optimizer

User Review  - Julaine - Goodreads

Good overview. Read full review

Contents

Google AdWords Analysis and Insights
5-27
Google Analytics
5-40
The WebAnalytics Industry
7-53
Sophisticated Google Analytics Features
7-73
Google Website Optimizer
9-47
ElementaryStatistical Concepts
9-73
The TechnicalSide of Google Website Optimizer and Experiment Ideas
9-79
Executing Your Game Plan
9-89
Google AdWords andGoogle Website Optimizer Using AdWordsfor Your WebsiteOptimizer Experiments
14-30
Wrapping ItUp
16-12
Resources and a ThankYou
17-30
Index
17-40
Copyright

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About the author (2011)

Joe Teixeira is Director of Web Intelligence at MoreVisibility and a Google Analytics Certified Partner. He is a leading expert in the field of web analytics, and is Google AdWords Qualified as well as certified in Yahoo! Search Marketing and MSN AdCenter.

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