Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Google eBook)
Get the most out of Google's trifecta of tools and optimize yourWeb presence!
Savvy marketers are always searching for new ways to attract andkeep online customers. Google’s array of online tools plusthe techniques and tips in this expert guide help you unlock themystery of doing business in the digital age.
Learn the basics of Google AdWords, Analytics, and WebsiteOptimizer—and then discover how to use this powerful trifectatogether to help you track, extract, and analyze data and makenecessary changes. Topics include cost-per-click advertising,conversion tracking, how to apply what you’re learning, andmuch more.
Start increasing ROI, online sales, and web site traffic qualitywith Google tools and the insights and techniques in this expertguide.
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Google AdWords Analysis and Insights
The WebAnalytics Industry
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Google Website Optimizer
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