Serial Monogamy: Soap Opera, Lifespan, and the Gendered Politics of Fantasy
This book contributes provocative insights and novel approaches to the ongoing scholarly conversation about daytime dramas. It scrutinizes soap opera producers and viewers, the processes by which they define and interpret the genre and its texts, and how subjectivities of age and gender influence their practices and circumscribe a range of romantic fantasies deemed acceptable to purvey or savor. The investigation breaks new ground with its multi-sited, naturalistic, virtual ethnography of activities among online fans, including bulletin board and e-mail interest group discussions, and combines this with analyses of producer/creator goals, fan publications, and key soap opera texts. An as-it-happened assessment of the content and reception of a multi-year soap opera story entailing power relations of age and gender is spotlighted.
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actor America Online analysis and/or Anna Stuart appeared articulation audience Baby bulletin boards closure counter-hegemonic couple creators critical cyberfans cyberspace daytime demographic desire despite DOOL DOOL's double standard e-mail ethnography executive producer fantasies female feminine feminist film focus gender genre Guiding Light head writer hegemonic heroine ideological imperatives Internet interpellated interpretations issues Jake Jill Farren Phelps Josie Kale Browne Lisa long-lived currency love story male Matt and Donna Matt and Vanessa Matt's menopause middle-aged narrative negotiated newsgroups older characters older woman/younger older women OLTL participants pleasure political polysemy popular postmodern posts preferred production rape readings relationship resistance romance sense of long-lived sexual show's Soap Opera Digest soap opera fans Soap Opera Magazine Soap Opera Update Soap Opera Weekly soap's soapland storyline supercouple textual tion Usenet Vicky viewers virtual ethnography woman young