Coercion: Why We Listen to what "they" Say

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Riverhead, 2000 - Psychology - 293 pages
25 Reviews
Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.

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Review: Coercion: Why We Listen to What "They" Say

User Review  - John G. - Goodreads

I picked this book up at a massive clearance sale, glad I did. This book was written in 1999, right before the internet took hold and I'd love to read more of the author's books since then. I like his ... Read full review

Review: Coercion: Why We Listen to What "They" Say

User Review  - Tom - Goodreads

One of Rushkoff's earliest books is perhaps his best and exposes how redundant his later works went on to become. I'm a bit queasy about how he demonizes "they," but the information this book presents is truly remarkable. Read full review


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About the author (2000)

Douglas Ruskoff's previous books--including Cyberia and Media Virus--have been translated into thirteen languages. He is the Technology and Culture Consultant to the United Nations Commission on World Culture and a regular consultant to Fortune 500 companies, and he writes a bi-weekly column for the New York Times syndicate. He teaches at the Esalen Institute and Banff Center for the Arts, and will be adjunct professor of Media Sociology at New York University in 1999. He lives in New York City.

Douglas Rushkoff is currently featured on ZDTV's "Big Thinkers" series. Check out the site at

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