Reviews

THE MORAL MOLECULE: The Source of Love and Prosperity

Editorial Review - Kirkus - Jane Doe

Zak (Economic Psychology and Management/Claremont Graduate Univ.; Moral Markets: the Critical Role of Values in the Economy, 2008, etc.) explores a surprising link among neuroscience, morality and economic success.The author explains how an encounter with anthropologist Helen Fisher in 2000 transformed the direction of his work. He was dissatisfied with the notion that calculating rational self ... Read full review

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