Marketing Health Services |
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Page 84
... relationship management and may be an integral part of an orga- nization's call center . Direct Marketing Direct ... customer attributes . Thus , target marketing is likely to involve the use of customer - segmenta- tion systems ...
... relationship management and may be an integral part of an orga- nization's call center . Direct Marketing Direct ... customer attributes . Thus , target marketing is likely to involve the use of customer - segmenta- tion systems ...
Page 323
Richard K. Thomas. CASE STUDY PROMOTING HEART HEALTH USING CUSTOMER RELATIONSHIP MANAGEMENT 12.2 H ealth systems are increasingly turning to customer relationship man- agement ( CRM ) for purposes of predictive segmentation . The appli ...
Richard K. Thomas. CASE STUDY PROMOTING HEART HEALTH USING CUSTOMER RELATIONSHIP MANAGEMENT 12.2 H ealth systems are increasingly turning to customer relationship man- agement ( CRM ) for purposes of predictive segmentation . The appli ...
Page 459
... Customer Potential Management Marketing Group CPS . See Current Population Survey CPT . See Current Procedural Terminology Creative department , 345 Critical path method , 361 CRM . See Customer relationship management Cultural ...
... Customer Potential Management Marketing Group CPS . See Current Population Survey CPT . See Current Procedural Terminology Creative department , 345 Critical path method , 361 CRM . See Customer relationship management Cultural ...
Contents
History and Concepts | 1 |
The History of Marketing in Healthcare | 3 |
The Challenge of Healthcare Marketing | 23 |
Copyright | |
26 other sections not shown
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advertising agencies American Hospital Association analysis approach baby boomers become behavior brand census centers characteristics Cleveland Clinic clinical competition considered cosmeceutical costs customer relationship management customers database database marketing defined demographic direct marketing drug emergence employees enrollees established evaluation example existing facilities factors function groups health plans health professionals health services health-related healthcare consumers healthcare industry healthcare marketing healthcare organizations healthcare providers healthcare system hospital identified important increasingly individuals Internet interviews involved keting laser eye surgery LASIK lifestyle major managed care market area marketing activities marketing initiative marketing plan marketing research needs nursing home offer organization's over-the-counter drugs patients percent pharmaceutical physicians population potential primary procedures programs promotional psychographic refers relationship role segments service line specific staff strategy sumers surgery survey target tion trends types typically utilization variety various