Marketing Health Services |
Contents
History and Concepts | 1 |
The History of Marketing in Healthcare | 3 |
The Challenge of Healthcare Marketing | 23 |
Copyright | |
26 other sections not shown
Common terms and phrases
advertising agencies American Hospital Association analysis approach baby boomers become behavior brand census centers characteristics Cleveland Clinic clinical competition considered cosmeceutical costs customer relationship management customers database database marketing defined demographic direct marketing drug emergence employees enrollees established evaluation example existing facilities factors function groups health plans health professionals health services health-related healthcare consumers healthcare industry healthcare marketing healthcare organizations healthcare providers healthcare system hospital identified important increasingly individuals Internet interviews involved keting laser eye surgery LASIK lifestyle major managed care market area marketing activities marketing initiative marketing plan marketing research needs nursing home offer organization's over-the-counter drugs patients percent pharmaceutical physicians population potential primary procedures programs promotional psychographic refers relationship role segments service line specific staff strategy sumers surgery survey target tion trends types typically utilization variety various