Forget All the Rules You Ever Learned about Graphic Design, Including the Ones in this Book"Forget how good design is supposed to look. What you think is good design, is what other designers think is good design too. That's why design is in a rut. And that's not good. That's boring. This book is about how to get out of that rut; how to take an ordinary graphic problem and turn it into an original graphic solution. The 146 examples of the wit and imagination of Gill's solutions to the graphic problems in this unique collection are remarkable. But the most remarkable thing is that although 30 years of his work is represented here, you won't be able to tell Gill's early designs from his most recent ones."--Jacket. |
Contents
The problem is the problem | 7 |
Interesting words need boring graphics | 13 |
Think first Then draw | 21 |
Copyright | |
6 other sections not shown
Common terms and phrases
accepted advertising Alan Announcement Annual appeared Art Direction asked Associates began blah blah Bob Gill boring Broadway call for entries children's books clients color comedy communicate consultant Cover dance Design & Art Directors display drawing dye transfer English Executive Producer Exhibition film give Graphic Design hope House ideas improved interesting Italy John justice Langen & Wind letterforms letterhead living Logo London look Magazine illustration Mailing MICHIGAN months moved Norman Jewison opened original photograph piano Pictures piece Plans play Poster presents private secretary problem Produced Programs promote Published Rainbow realized Record Redefined relationship represent Robert rock signs sold solution solve statement Street telephone television theater thing told trying typography unique Vitamin Written York