Designing Logos: The Process of Creating Symbols that Endure

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Allworth Press, 2008 - Design - 213 pages
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"Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, practical information on: making a logo endure, working with clients, estimating project costs, finding inspiration, customizing logotypes, refreshing old logos, preparing logo presentations, patenting and preserving your logo, and creating a logo standards manual." "Prolific designer Jack Gernsheimer demonstrates the trial and error behind many successful logos, offering a number of case studies to dissect the design process of recognizable marks. As added inspiration for any designer or aspiring designer, a detailed timeline explores the creative process behind famous logos from Steinway & Sons to National Geographic. Designing Logos is an essential tool for making well-informed decisions about the quality of logos."--BOOK JACKET.

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About the author (2008)

Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to "Communication Arts", "Graphis", "Print", "Novum", and other publications, he lives in Bernville, PA.

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