Radio program openings and closings, 1931-1972
The openings and closings to radio programs of all types, from comedies (Blondie, The Jack Benny Program, Lum and Abner) to mysteries (Inner Sanctum Mysteries, The Black Chapel) to game shows (Can You Top This?, Truth or Consequences) to serials (Second Husband, Bachelor's Children) to crime dramas (The Falcon, Eno Crime Clues, The Green Hornet, Mr. and Mrs. North) to westerns (Gunsmoke, Wild Bill Hickok, Hawk Larabee) that were aired between 1931 and 1972, are included in this work.
Each entry has a brief introductory paragraph that provides information about the storyline, principal cast, sponsors and air dates. Commercials have been included if the programs were under regular sponsorship. Also included are an index and three appendices (sponsors, slogans and jingles, and World War II announcements).
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Review: Radio Program Openings and Closings, 1931-1972User Review - Rich Meyer - Goodreads
This book wins out on "truth in advertising": This is just the openings and closing of about a thousand old radio programs. That's it. Not to say that there's not a lot of primo information here, but ... Read full review