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1-page insert 11 11 dousehold 11 Number 1ategory Magazine 1hildren 1irculation 1ontemporary 1op IO0 1opy Rates 1losing 1ost 1ounty eize 1ULTS A.C. Nielsan Advertising Association B&B Estimates Benton & Bowles Bowles Media Department C.MP.SITI.N Car Craft Central West Central Clerical1Sales Conde Nast Day Fringe dd's Demographic Group Daily Digest dIOh dousehold eize 11 dousehold Income Early Fringe East Central West East1West eat1eun epace Grad Graduate Not H.S. H.S. Graduate Hot Rod House & Garden Hrs Hrs Hrs Ideal WomenMs Index Issue Rate 1ase Late Fringe M.G.ZINES MacFadden WomenMs McCallMs Mins Motor Trend Network Full NEWSP.S/.UTD NEWSP.S1.UTD Newspaper List Prov1ing Northeast East Central Number Photoplay Professional1Managerial PUnulation based Rates 1losing Weeks Readers Per 1opy SMRB Source South Pacific Sports Sports Illustrated SRDS Television Top 1 Top Total 1I Total 1irc Total Adults 11 Total Adults-Avg Total ddMs US.GE Weeks M National Wknd Women 18 York Ziff-Davis