Web Analytics For Dummies (Google eBook)

Front Cover
John Wiley & Sons, Jul 23, 2007 - Computers - 388 pages
3 Reviews
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:
  • What to expect from Web analytics
  • Definitions of key Web analytics terms
  • Help in choosing the right analytics approach
  • How to collect key data and apply it to site design or marketing
  • Techniques for distinguishing human users from bots
  • Tips on using Google and other free analytics tools
  • Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

  

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Contents

Introduction
1
Part I Getting Started with Web Analytics
7
Part II Choosing the Right Web Analytics Solution
57
Part III Searching for Statistical Treasure
119
Part IV Knowledge Is Power Making Analytics Work for You
199
Part V The Part of Tens
301
Appendix Web Analytics Glossary
335
Index
343
Copyright

Common terms and phrases

References to this book

About the author (2007)

Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine.

Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com.

Bibliographic information