Media Now: Understanding Media, Culture, and Technology

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Thomson Wadsworth, 2005 - Language Arts & Disciplines - 554 pages
2 Reviews
Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.

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Review: Media Now: Understanding Media, Culture, and Technology (with InfoTrac 1-Semester, vMentor?Communications 1-Semester, Premium Web Site Printed Access Card

User Review  - Anne - Goodreads

Well, This book is very good to read. It's full of imagination, inspiration, and illustration of course which help you all understanding media from technological side. "It's to good to be missed!" So why don't you look inside of this book.... Read full review

Review: Media Now: Understanding Media, Culture, and Technology

User Review  - Ira - Goodreads

My - one and only- favorite texbook during my graduate study :) For me it's the most comprehensive book for understanding media Read full review

About the author (2005)

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications and Media Studies Director in the Radio-TV-Film Department of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. He is also Associate Director for International Programs of the Telecommunication and Information Policy Institute at the University of Texas. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and comparative analysis of new technologies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Studies in Latin American Popular Culture, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/jstraubhaar.html

DR. ROBERT LAROSE is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association, and also the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, The Problem of Media Habits. He conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Robert LaRose on the Web at http://www.msu.edu/~larose

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