Media Now: Understanding Media, Culture, and Technology
Thomson Wadsworth, 2005 - Language Arts & Disciplines - 554 pages
Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.
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Review: Media Now: Understanding Media, Culture, and Technology (with InfoTrac 1-Semester, vMentor?Communications 1-Semester, Premium Web Site Printed Access CardUser Review - Anne - Goodreads
Well, This book is very good to read. It's full of imagination, inspiration, and illustration of course which help you all understanding media from technological side. "It's to good to be missed!" So why don't you look inside of this book.... Read full review
Review: Media Now: Understanding Media, Culture, and TechnologyUser Review - Ira - Goodreads
My - one and only- favorite texbook during my graduate study :) For me it's the most comprehensive book for understanding media Read full review