Google Business Solutions All-in-One For Dummies

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John Wiley & Sons, Apr 29, 2009 - Computers - 864 pages
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If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.

As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too!

  • Get e-mail, calendar, online documents and records, and more, free in Google Apps
  • Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
  • Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
  • Track traffic and get advertisers with Google Ads and Analytics
  • Choose tools to keep your e-mail, servers, computers, and files safe
  • Create gadgets that promote your business and add value to your site
  • Learn the secrets of search engine optimization the Google way

You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

  

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Contents

Google Apps
Chapter 2 MakingGmail Work for Your Business
Chapter 3 Be More Productive with Google Calendar
Google Search Tools for Business
Chapter 2 How Google Search Works
Understanding HowPeople Really Search
Identifying Your Key Search Terms
Chapter 5Adding Google Search to Your Site
Chapter 5 Creating a SearchFriendly Site
Chapter 6 Creatinga GoogleSite
Chapter 7 Editing a Google Site
Google Toolsfor Your Site
Google Ads and Analytics Book VI Chapter1 Introducing Google
Chapter 2 Creating Your First Google
Viewing Your Ad Campaign
Understanding Why Traffic Matters

Highlighting Your Business
Adding Your Business totheLocal Business Center Using BusinessCategories for Search Using Photos and Videosin Your Business Listing
Finding Products and Services
Chapter 5 Feeding Your Products to Google Product Search
Chapter 1 Domain Names for Existing Businesses
Chapter 3 Buying a Domain Name
Chapter4A Tour ofGoogle Sites
Comparing Yourself to Your Competition
Chapter 1 Is Security Really That Important?
Chapter 2 Securing EMail
Getting Noticed with Gadgets
Chapter 2 Creating YourFirst Google Gadgets
Chapter 4 Google Chrome and Gears
Copyright

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About the author (2009)

Bud E. Smith is a veteran technical writer. He is the author of all editions of Creating Web Pages For Dummies as well as books on AutoCAD, Web marketing, and Web graphics. Ryan Williams, a technical writer and digital media producer, is also the author of MySpace For Dummies and other books.

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