Mediating the Message: Theories of Influences on Mass Media Content
This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.
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BEYOND PROCESSES AND EFFECTS
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Accuracy in Media advertising African-American American analysis argues audience behavior bias broadcast channels chapter Columbia Journalism Review communication research corporate cover critical cultural decisions deviant dominant economic Editor & Publisher editors effects elite entertainment ethical example Gans gatekeepers Gitlin goals Hispanic ideology important included individual influences on media interest issues journalists less MacDougall magazines major mass communication mass media mass media content media content media organizations media routines media workers messages minority newspaper newsroom newswork newsworthy objectivity officials organizational ownership paper paradigm percent personal attitudes perspective political president producers professional programs propaganda model public relations publisher questions radio reporters role says shows society sources stories structure theory Tobacco traditional U.S. presidents values violence Wall Street Journal Washington Post Weaver & Wilhoit women York