Mediating the message: theories of influences on mass media content
It is the hope of the authors that this book will bridge the 'credibility gap' between firsthand experience and the mediated version. Today, questions relating to the media and social change are more important than ever and we hope that this book will provide a framework within which issues like this can be understood. Our emphasis on the news media makes this book most at home in a journalism and mass communication course.
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Review: Mediating the Message: Theories of Influences on Mass Media ContentUser Review - Goodreads
Don't even get me started on the importance of this book to media scholars and practitioners. Do you know why journalists do the things they do when they do them? Read this book!
BEYOND PROCESSES AND EFFECTS
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