Mediating the Message: Theories of Influences on Mass Media Content

Front Cover
This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.

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Contents

STUDYING INFLUENCES
1
BEYOND PROCESSES AND EFFECTS
11
ANALYZING MEDIA CONTENT
27
Copyright

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