Mediating the Message: Theories of Influences on Mass Media Content

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Longman, 1996 - Social Science - 313 pages
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This text provides a framework for evaluating and reviewing the factors that influence media content, or media sociology. It examines the influences on media content (the audience, media organizations, advertisers and government) and reviews past studies on mass media sociology.

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Contents

STUDYING INFLUENCES
1
BEYOND PROCESSES AND EFFECTS
11
Summary
24
Copyright

15 other sections not shown

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About the author (1996)

Pamela Shoemaker (Ph.D., University of Wisconsin, 1982) is the John Ben Snow Professor, an endowed research chair at the S.I. Newhouse School of Public Communications at Syracuse University. She is the author of Gatekeeping (Sage, 1991) and Mediating the Message: Theories of Influences on Mass Media Content (with Stephen D. Reese, Longman Publishers, 1996). As an internationally known scholar, Pamela is a past president (1995-1996) of the Association for Education in Journalism and Mass Communications (AEJMC) and serves or has served on the editorial boards of many major journals in the mass communications field.

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