Cooking Up Modernity: Culinary Reformers and the Making of Consumer Culture, 1876--1916

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ProQuest, 2008 - 237 pages
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Culinary experts not only helped develop the mass marketing and consumption of food. They also shaped a consumerist worldview, which exalted mental and physical exuberance, laying the groundwork for consumer culture, especially advertising, to grow. They adopted commercial aesthetics into their recipes and meal arrangements and, claiming that the appearance of foods corresponded to their wholesomeness, culinary authorities suggested eye-appealing dishes for middle-class women to make and consume. The entwinement of culinary and consumer cultures involved cooking teachers' insistence on the domesticity of women, especially their role of providing family meals. This gender expectation, along with consumer culture, characterized twentieth-century America. Culinary reformers helped modernize American society at large at the turn of the twentieth century.
  

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Contents

Chapter Page
1
CULINARY REFORMERS IN THE FEMININE CULTURE
33
CONTROLLING APPETITE AS A PATH TO PROGRESS
62
EATING AS A THERAPEUTIC ACTIVITY
87
CULINARY AND COMMERCIAL
107
CULINARY REFORMERS AS INTERPRETERS BETWEEN
125
A STRUGGLE TO ACHIEVE
152
REFINING WOMENS APPETITE
186
CONCLUSION
212
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