Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Google eBook)

Front Cover
John Wiley & Sons, Jan 5, 2012 - Business & Economics - 240 pages
4 Reviews
Set-up, run, and measure successful mobile media marketing campaigns

"Go Mobile" is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

"Go Mobile" offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing onesIntegrate social media with your mobile media campaignUse mobile E-commerce to improve brand loyaltyMeasure the ROI of a mobile media campaignDevelop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

  

What people are saying - Write a review

Review: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

User Review  - Chad - Goodreads

I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book ... Read full review

Review: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

User Review  - Heather - Goodreads

A very informative and useful book. Everyone should read Read full review

Contents

Foreword
How to JumpStart Your Mobile Marketing
How the Fortune 500 Use Mobile Marketing
How Consumers Engage with Mobile
Lets Talk
Nine Ways Businesses Are Using Mobile
Classic Mobile Marketing Mistakes You
Laying the Foundation for Successful Mobile
Resources for Mobile Website Development
How to Use Mobile Display Ads to Grow Your
How to Use Mobile Paid Search to Drive
Measuring the Success of Your Campaign
Mobile Apps
How to Use 2D Codes to Connect with
Tablet Computers
Mobile Marketing for B2B Companies

Getting More Familiar with the Mobile
Thinking Strategically about Your Mobile
How to Set Up a Mobile Website
How to Measure the ROI of Your Mobile
The 17 Rs of Mobile Marketing and a Stepby
Copyright

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About the author (2012)

Jeanne Hopkins is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones.

Jamie Turner is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.

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