Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (Google eBook)

Front Cover
John Wiley & Sons, Jan 5, 2012 - Business & Economics - 240 pages
5 Reviews
Set-up, run, and measure successful mobile media marketingcampaigns

Go Mobile is packed with tools, tips, and techniques thatwill help readers set-up, launch, run, and measure mobile mediacampaigns. This book will help readers understand the differentmobile media platforms, learn how to us SMS for business,incorporate 2D and QR Codes into their campaigns, develop mobilewebsites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance forimplementing a mobile marketing campaign. Readers will learn howto:

  • Use location-based marketing to get new customers and keepexisting ones
  • Integrate social media with your mobile media campaign
  • Use mobile E-commerce to improve brand loyalty
  • Measure the ROI of a mobile media campaign
  • Develop mobile media business models you can use to growrevenues

With these effective, efficient, and integrated mobile marketingcampaigns, business owners and marketers will garner enviableresponse rates and watch their revenue grow more rapidly than everbefore.

  

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Review: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

User Review  - Dave Warawa - Goodreads

Mobile marketing is an exciting field for decision makers to consider. The proliferation of smart phones makes this book a practical guide for today's marketer. Read full review

Review: Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

User Review  - Chad - Goodreads

I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book ... Read full review

Contents

Foreword
How to JumpStart Your Mobile Marketing
How the Fortune 500 Use Mobile Marketing
How Consumers Engage with Mobile
Lets Talk
Nine Ways Businesses Are Using Mobile
Classic Mobile Marketing Mistakes You
Laying the Foundation for Successful Mobile
Resources for Mobile Website Development
How to Use Mobile Display Ads to Grow Your
How to Use Mobile Paid Search to Drive
Measuring the Success of Your Campaign
Mobile Apps
How to Use 2D Codes to Connect with
Tablet Computers
Mobile Marketing for B2B Companies

Getting More Familiar with the Mobile
Thinking Strategically about Your Mobile
How to Set Up a Mobile Website
How to Measure the ROI of Your Mobile
The 17 Rs of Mobile Marketing and a Stepby
Copyright

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About the author (2012)

Jeanne Hopkins is the Vice President of Marketing atHubSpot, generating over 45,000 new leads each month and leadingthe company in new mobile initiatives. She helped push HubSpot tobecome mobile-enabled and writes blog posts for HubSpot's mobileblog, which 11.3 percent of readers now access through theirsmartphones.

Jamie Turner is an author, speaker, and the founder ofBKV's 60 Second Marketer, an online magazine that provides tools,tips, and tutorials for marketers around the globe. He is also aregular guest on CNN and HLN on the topic of digital media.

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