Yes!: 50 Secrets From the Science of Persuasion
Profile Books, Jul 9, 2010 - Business & Economics - 314 pages
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
What people are saying - Write a review
Review: Yes!: 50 Scientifically Proven Ways to Be PersuasiveUser Review - Stephanie - Goodreads
I really liked this book, because I am a firm believer in short chapters that are intriguing, and that is what this book offers. I also love how well-researched it is, so that you know the methods ... Read full review
Review: Yes!: 50 secrets from the science of persuasionUser Review - Whybrow - Goodreads
Written in a concise and entertaining manner with clear associations to real life situations, this is a must and a keeper! Read full review
secrets from the science of persuasion
How can you increase your persuasiveness by inconveniencing your audience?
What shifts the bandwagon effect into another gear?
What common mistake causes messages to selfdestruct?
When persuasion might backfire how do you avoid the magnetic middle?
When does offering people more make them want less?
When does a bonus become an onus?
Which faults unlock peoples vaults?
When is it right to admit that you were wrong?
When should you be pleased that the server is down?
How can similarities make a difference?
When is your name your game?
What tip should we take from those who get them?
What kind of smile can make the world smile back?
What can be learnt from the hoarding of tea towels?
How can a new superior product mean more sales of an inferior one?
Does fear persuade or does it paralyse?
What can chess teach us about making persuasive moves?
Which office item can make your influence stick?
Why should restaurants ditch their baskets of mints?
Whats the pull of having no strings attached?
Do favours behave like bread or like wine?
How can a foot in the door lead to great strides?
How can you become a Jedi master of social influence?
How can a simple question drastically increase support for you and your ideas?
What is the active ingredient in lasting commitments?
How can you fight consistency with consistency?
What persuasion tip can you borrow from Benjamin Franklin?
When can asking for a little go a long way?
Start low or start high? Which will make people buy?
How can you show off without being labelled a showoff?
Whats the hidden danger of being the brightest person in the room?
What can be learnt from captainitis?
How can the nature of group meetings lead to unnatural disasters?
Who is the better persuader? Devils advocate or true dissenter?
When can the right way be the wrong way?
Whats the best way to turn a weakness into a strength?
What can you gain from loss?
Which single word will strengthen your persuasion attempts?
When might asking for all the reasons be a mistake?
How can the simplicity of a name make it appear more valuable?
How can rhyme make your influence climb?
What can batting practice tell us about persuasion?
How can you gain a head start in the quest for loyalty?
What can a box of crayons teach us about persuasion?
How can you package your message to ensure it keeps going and going and going?
What object can persuade people to reflect on their values?
Does being sad make your negotiations bad?
How can emotion put persuasion in motion?
What can make people believe everything they read?
Are trimeth labs boosting your influence?
Influence in the 21st century
Influence in action
Influence At Work