The soul of the new consumer: authenticity - what we buy and why in the new economy
From traditional to online retailing, tracking coolhunters to exploring tastespace, this newly updated paperback edition goes beyond the simple concepts of how we shop or what we buy to answer the most important question of all--why.
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Review: The Soul of the New Consumer: What We Buy and Why in the New EconomyUser Review - Goodreads
pabst is bullshit! hah! i knew it that's why i'm a bud light girl no matter how lame it is to drink bud light. it all comes from the same jug of white pee.
Persuading New Consumers
The New ScARcrnES of Time Attention and Trust
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