New Products Management

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McGraw-Hill/Irwin, 2006 - Business & Economics - 540 pages
2 Reviews
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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User Review  - Passakorn Chorphaka - Goodreads

Very helpful to my dissertation. Very comprehensive and still uptodate Read full review


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About the author (2006)

Crawford is retired from the University of Michigan.

Di Benedetto teaches at Temple University.

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