This means this, this means that: a user's guide to semiotics

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Laurence King Pub. Ltd., Oct 4, 2007 - Art - 176 pages
5 Reviews
Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes themystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, thisbook provides practical examples of how meaning is made in contemporary culture.

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Review: This Means This, This Means That: A User's Guide to Semiotics

User Review  - web - Goodreads

enjoyable read. recommended for any user. Read full review

Review: This Means This, This Means That: A User's Guide to Semiotics

User Review  - Eepman - Goodreads

Sorry, Marly, I finished another one!!! Read full review

Contents

CONTENTS
7
WAYS OF MEANING
33
VISUAL STRUCTURES
73
Copyright

6 other sections not shown

Common terms and phrases

About the author (2007)

Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery, all London.

Bibliographic information