The Strategy of Campaigning: Lessons from Ronald Reagan and Boris Yeltsin (Google eBook)

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University of Michigan Press, 2007 - Political Science - 353 pages
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The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries.

 

The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances.

Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. 

Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution.

 

Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.

  

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Contents

1 Campaign Strategy
1
Compeition for the Republican Presidential Nomination in 1968
32
Reagans Inability to Break Fords Coalition in the 1976 Primaries
91
The Long Road to the 1980 Presidential Election
124
The 1980 Presidential Election
163
The Rhetorical Campaign of 198688
205
Down with Privileges and Out of the USSR 198991
225
8 Conclusions
249
Notes
261
Bibliography
305
Index
321
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About the author (2007)

Bruce Bueno de Mesquita is Professor of Politics at New York University and a Senior Fellow at the Hoover Institution.

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