The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (Google eBook)

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Harper Collins, Jun 1, 2010 - Business & Economics - 368 pages
36 Reviews

The provocative follow-up to the New York Times bestseller Predictably Irrational

  • Why can large bonuses make CEOs less productive?
  • How can confusing directions actually help us?
  • Why is revenge so important to us?
  • Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.

Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how—and why—we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home—and cast our irrational behaviors in a more nuanced light.

  

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A good Research

User Review  - Sumit Ghugharwal - Flipkart

Its a good research on human behavior, you will get every thing abt you in the book...just started reading... A good griping book. Read full review

Awesome book - a book I recommend to be in everyone's bookshelf always...

User Review  - Kartik Kulkarni - Flipkart

A book which fundamentally clarifies about our irrational decisions... for more please read the book review... Read full review

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Contents

introduction
1
chapter 1
17
chapter 3
83
chapter 4
107
Mark Twain describes a universal form of stupidity
118
Part II
147
chapter 6
157
chapter 7
191
chapter 9
237
chapter 10
257
Why We Need to Test Everything
281
Thanks
297
Notes
305
Index
319
Copyright

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About the author (2010)

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder and director of the Center for Advanced Hindsight. His work has been featured in many outlets, including the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and others. He lives in Durham, North Carolina, with his wife, Sumi, and their two creative children, Amit and Neta.

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