Innovation: The Attacker's Advantage

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Summit Books, 1986 - Business & Economics - 316 pages
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Takes an aggressive approach giving managers at all levels the competitive edge they need for business survival and market dominance, including advice on predicting the market, offensive and defensive market strategies, investing, and increasing program e

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Contents

A New Forecasting Tool
87
Five How Leaders Become Losers
113
Seven The Attackers Advantage
165
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Strategies for Cultural Change
Paul Bate
No preview available - 1995
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