Me and My Web Shadow: How to Manage Your Reputation Online

Front Cover
A&C Black, Mar 15, 2010 - Business & Economics - 208 pages
0 Reviews

What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self.


In Me and My Web Shadow, Antony Mayfield helps you to:


  • Understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively.
  • Develop a personal plan for managing your online reputation.
  • Create new career and business opportunities by taking part in social networks and other online communities.
  • Protect yourself against identity hijacking, personal attacks and cyber-bullying.
  • Set up and manage the online presences in social networks and the wider Web.
  •   

    What people are saying - Write a review

    We haven't found any reviews in the usual places.

    Contents

    Welcome to the Web
    1
    Managing your web shadow
    26
    Exploring your web shadow and beyond
    34
    Making a plan for your web shadow
    44
    Establishing your web presence
    54
    Public and private
    61
    Behaving yourself
    70
    Dealing with bad things online
    81
    Fitting web shadow management into your
    91
    Creating and maintaining your web shadow
    101
    Useful tools for managing your web shadow
    109
    Things you need to know about LinkedIn
    127
    2
    143
    25
    154
    connected lives and serendipity engines
    184
    70
    186

    Things you need to know about blogging
    87

    Common terms and phrases

    About the author (2010)

    Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.

    Bibliographic information