Anatomy of a Business Plan

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Enterprise Dearborn, a division of Dearborn Financial Publishing Group, 1993 - Business & Economics - 191 pages
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With its clear and concise language, this book explains how to prepare an effective plan for starting up a new business. It offers a detailed discussion of the three major areas of business planning--organization, marketing, and finances--and shows how to bring all the necessary information together and keep it up-to-date. Includes a useful resource section and a glossary of key business terms.

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Contents

STATEMENT OF PURPOSE 1116
11
PART H THE MARKETING PLAN 2740
27
FINANCIAL DOCUMENTS 4180
41
Copyright

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