Library Web Sites: Creating Online Collections and Services (Google eBook)

Front Cover
American Library Association, Jan 1, 2004 - Computers - 146 pages
3 Reviews
Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and the seemingly endless array of content at sites like BN.com or Amazon.com. Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available in Library Web Sites. This patton-centered step-by-step guide is the foundation for creating either basic or advanced online library services and integrating all aspects of library activities in the virtual world. Beginning with a checklist of elements essential to a library web site, it further explains how to: Manage content using database-backed Web pages; Brand the library's marketing and promote services online; link external content - licensed databases, library catalog and e-books - onto the site; Conduct readers' advisory services online; Keep the site fresh and updated using the editorial calendar tool; Archive online resources; Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing, and updating the library's web site will find an all-encompassin
  

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LibraryThing Review

User Review  - faganjc - LibraryThing

This book would be excellent for the small or medium-sized web operation, or for librarians who will have both web and other responsibilities. It's getting a little dated; several of the most promising sites listed in the resources at the end are already gone! Read full review

LibraryThing Review

User Review  - sxh36 - LibraryThing

Wilson attempts to demystify Web site creation by offering this guide for librarians, technology specialists, and frontline staff responsible for creating, designing, and updating a library’s Web site ... Read full review

Contents

Planning Your Web Site
1
Information Architecture
21
Internet Marketing Promoting the Library
36
Digital Reference Collections and Services
46
Library Catalogs and Portals
63
Licensed Databases and Electronic Books
75
Reader Services
89
Content for Specific Audiences
101
Library Web Sites Where Do We Go from Here?
119
Editorial Calendar
123
Library Web Managers Resource Directory
127
Bibliography
133
Index
141
Copyright

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