Ogilvy on Advertising

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Vintage Books, 1985 - Business & Economics - 224 pages
96 Reviews
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

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Good overview, quite dated but useful - Goodreads
Very entertaining writing style. - Goodreads
I enjoyed Ogilvy's writing style. - Goodreads
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As per the readers review i ordered this book,may this book will satisfy my requirement.thank you guys.

Review: Ogilvy on Advertising

User Review  - Kris Gösser - Goodreads

Excellent book for what it is. If you look at it from a practical standpoint, it falls down because it was written in the 80s and so much has changed in the last 30 years. But it is littered with ... Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertising and how to get them
31
Copyright

19 other sections not shown

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About the author (1985)

DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. Mr. Ogilvy lives at the Chateau de Touffou in Bonnes, France.

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