Ogilvy on Advertising

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Vintage Books, 1985 - Business & Economics - 224 pages
100 Reviews
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

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Good overview, quite dated but useful - Goodreads
Very entertaining writing style. - Goodreads
I enjoyed Ogilvy's writing style. - Goodreads
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As per the readers review i ordered this book,may this book will satisfy my requirement.thank you guys.

Review: Ogilvy on Advertising

User Review  - Wally Mountz - Goodreads

Good review of basic principles and an interesting read on his personal stories. I didn't get too much out of this, however the examples were good. Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertising and how to get them
31
Copyright

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About the author (1985)

DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. Mr. Ogilvy lives at the Chateau de Touffou in Bonnes, France.

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