Ogilvy on Advertising

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Vintage Books, 1985 - Business & Economics - 224 pages
39 Reviews
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years

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As per the readers review i ordered this book,may this book will satisfy my requirement.thank you guys.

Review: Ogilvy on Advertising

User Review  - David Bai - Goodreads

Great fundamentals and introduction to advertising and copywriting. There is a mix of huge pictures and clear passages which makes for an easy read, though that doesn't make the lessons any less important. Read full review

Contents

Overture
7
How to produce advertising that sells
9
Jobs in advertising and how to get them
31
Copyright

19 other sections not shown

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About the author (1985)

DAVID OGILVY is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. Mr. Ogilvy lives at the Chateau de Touffou in Bonnes, France.

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