Bank 2.0: How Customer Behaviour and Technology Will Change the Future of Financial Services
BANK 2.0 identifies that the toughest challenges are yet to come and predicts the end of banking as we know it.
*Major international PR to be undertaken.
*Reveals how the customer is revolutionising the way banks work.
*Predicts just how much more customer-centric banks will have to become in order to survive.
*Testimonials from and interviews with top bankers, CEOs and thought leaders.
The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as 'alternative channels' and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit.
BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet--all within the next 10 years.
Brett King is the founder of the International Academy of Financial Management, one of the fastest growing professional associations and training institutes in the world. A regular speaker at top global conferences, he is an acknowledged expert on wealth management, customer experience and retail channel distribution strategy. He also runs User Strategy, a boutique consultancy focused on improving customer interaction for leading financial services companies and businesses. Brett previously helmed the Asia division of Modern Media and the E-Business service line for Deloitte. His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank and many more
What people are saying - Write a review
Review: Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial ServicesUser Review - David - Goodreads
Nicely written with interesting insights. Liked industry examples. My focus was on channels. Plans to read Bank 3.0. Read full review
Review: Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial ServicesUser Review - Christopher - Goodreads
Interesting read. I work in the industry but not at an actual financial institution so much of this was a little too inside baseball. However, the key points and insights were intriguing. Also, even ... Read full review
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