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Read in August 2006;
More mind boggling was the account of the future of search. -- Pradeep Kabra

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Sam Motes - Goodreads

Search gives a good history of the early players in search including offerings such as Veronica, Web Crawler, GoTo, AltaVista and others and pointed out where they stumbled along the way and lead to ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Daniel Solera - Goodreads

I read this book a few years ago and decided to re-read it to see if its insight into the veritable cultural force still holds its relevance. Though it is already dated by today's standards (the book ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Tim Kadlec - Goodreads

The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Bakari - Goodreads

John Battelle's The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, asks this question on page 13: "What, in the end, might search tell use about ourselves ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Kimberly - Goodreads

Pretty technical at times but a truly fascinating story not only about how google was born but how search engines have changed our lives and our anthropological makeup. Kind of want to go work for google now. Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Jen - Goodreads

Since this book was published a few years ago, the Web game has changed--and so has search. However, I still found the contents an interesting read. The author managed to interview several high-flying ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Matthew - Goodreads

Fascinating. I was only few years behind the curve (which is to say, I did not find it on sale for three years) but once I was on board, they took me on a hell of a trip. I am fascinated by technology ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Seth - Goodreads

John Battelle expends a vast amount of his energy and my time describing the history of the web and search in general before finally getting to the real point of the book "how Google and its rivals ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business andTransformed Our Culture

User Review  - Otis Chandler - Goodreads

Most stuff in this book I already knew (90%). But hearing it in a cohesive story is a great way to fodder new ideas - if you wanna think about the internet and where its going, its a great primer ... Read full review


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