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Шикарная книга.
В подзаголовке Как компания Google и ее конкуренты переписали законы бизнеса и изменили нашу культуру, но это книга не про Гугл. Как пишет сам автор, он счастливо догадался не
писать именно о компании, как все его к тому склоняли. Он написал про философию поиска, про его эволюцию и про роль поиска в будущем вэб-бизнеса и бизнеса вообще.
Волнующая, масштабная вещь, при этом просто и толково написанная.
К слову, сам автор тоже весьма заслуженный человек. Один из основателей журнала Wired, ведущий конференции вэб 2.0, колумнист журнала Business 2.0.
Поиск - основная модель навигации в вэб. В отличии от портальной, или каталожной модели
Поиск - суть модели поведения человека
Поиск - поток кликов и поисковых запросов скажет о ком бы то ни было, куда больше, чем он о том думает.
В книге куча блестящих идей, умных мыслей и здорового визионерства.
 

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Andrew William - Goodreads

A great insight on google and more about how the evolution of search started to where it might potentially take us to find the perfect search in future. Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Sathyan Velumani - Goodreads

One of the books that changed how i started to look at the world we live in. Introduced me to Adwords, Overture, Adsense - how google makes money which did expand my know how and helped my career Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Shiri - Goodreads

Fascinating book in the history of commercial search engines, including (but not limited to) Google. Must read for anyone in the field; highly recommend for non technical readers as well! Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Nick - Goodreads

I have had this book for over a year but I just started adn finished reading it (read along with Audible is my style) this weekend. I should have read it sooner. Lot's of great info on the history of ... Read full review

Review: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

User Review  - Manda - Goodreads

The Search is an amazing book! It has somehow managed to tell the story of Google's overnight success and its continuing potential in a novel like manner that is easy to follow. It tells an incredible ... Read full review


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