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agree agree audience Berlo ceiling effect clean-finished Communication Cooperative Extension Service correlation between learning disagree dynamism and sociability edge-stitched educational medium educational tool effective EVALUATIONS OF SOURCE expect to learn Extension Home Economist Extension programs fabric factors garment home economics Hypothesis instruction John Naisbitt land-grant university Learning From Television Likert scale live 19 live 20 live presentation MEAN EVALUATIONS mock flat-felled Naisbitt Pennsylvania State University perceive the source perceptions of television pre-test questionnaire raw edge Schramm seam allowance seam finishes seam line showed no significant significant difference slide-tape sociable and dynamic source credibility Springer subjects TABLE tapes teaching methods tele TELEVISION PERCEPTIONS tion TOOL FOR EXTENSION trustworthy and articulate University of Wisconsin-Madison video 19 video 22 video cassette Videotape and Live videotape condition videotape programs videotaped lessons videotaped presentation viewing a videotape Watching television Wisconsin Wisconsin's Cooperative Extension Women viewing Women who perceive zig-zagged